“No small business can afford image advertising--even if they have a burning desire to try it. We want to increase your sales 10-fold by informing, educating, and entertaining your customers as if they were astute, intelligent humans with feelings, doubts, fears and a sense of humor. We want you to sell by connecting with your customers in a meaningful way that translates to lifelong sales.”
1. We've been in sales for 35 years and we're still on honeymoon! What we produce are multimedia tools for selling, components of a total selling system: lead generation, decision making support tools, follow-up, and repeat sales.
2. "Nice video—nice company—no sales" syndrome: We want you to spend your money wisely. Billions every year are spent on lame videos that have nooooo effect on sales.
3. We understand that long-term sales are based on trust, not on whiz-bang special effects that grow hilariously old very fast; true sales success is about creating long-term win-win relationships. Think about it, if all commercials worked as intended, no one would have money after a single day. The average North American male watches about 2 hours of television—and tons of commercials that don't work.
4. We are in internet selling ourselves. From a growing number of web sites we sell to US, Canada, Japan, Ireland, The Bahamas, Australia … We know the links that help, links that hurt, "black hat" tactics that can get you banned from search engines, over-optimization filters and other Yahoo, MSN, and Google strategies.
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INTERNET MARKETING is all about understanding the visitor's search continuum and resonating with the increasing specificity of the terms visitors use to search during the sales cycle. This is the key to making effective landing pages and pages that convert visitors to lifetime buyers. The average retail conversion is about 2.6% and some sites attain super conversions at 20% rate -- one out of 5 visitors buys.
The Miracle is this: Every time you increase your conversion from say 1% to 3% you triple your gross sales. If your landing page contains information that "resonates" with the visitor, chances are good that he will stick around and explore your site further. Pictures and videos can play an important part in arresting the visitors "what-else-is there" mentality and prevent him leaving your site.
Not surprisingly ...
• “Replacing 90% of online sale copy with targeted multimedia presentations, one company significantly increased the amount of time people spend on the site and boosted overall sales conversion.”
• “Adding video sales presentations boosted also phone orders and provided a valuable resource the company uses to close lukewarm offline prospects.”
The CONVERSION MIRACLE makes the fight for your visitors worth the effort. Your landing page has to deliver in a matter of seconds
1. SEARCH-RESONANT CONTENT (keywords, video+photos),
2. STRONG IMPRESSION OF CREDIBILITY (professional layout),
3. PROMISE OF INFORMATION-RICH CONTENT, and
4. EASE OF NAVIGATION.
Call John 1-800-535-4999 for more info on tactics to harness brain's subconscious pre-attentive mechanisms, creating information-rich content, and improving your conversion rate.
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